Adam Solomon advises marketers, digital agencies, and tech-driven businesses on advertising, marketing, and promotions law to minimize legal exposure while enabling smart, strategic growth.

His counsel spans online and interactive advertising, programmatic media buying, mobile campaigns, affiliate networks, lead generation, data-driven marketing, and social media initiatives. Adam’s work includes negotiating complex marketing and licensing agreements, ensuring compliance with consumer protection laws, and advising on cutting-edge marketing strategies and technologies.

In addition, Adam helps clients structure sweepstakes, contests, and games, from drafting official rules to handling state registrations and releases. He also represents businesses facing regulatory inquiries, initiates and defends challenges before the Better Business Bureau’s National Advertising Division, and litigates false advertising, unfair competition, and intellectual property disputes.

A key part of Adam’s practice involves reviewing marketing campaigns and advertising materials for adherence to substantiation standards so companies can avoid regulatory pitfalls while maximizing their market reach.