Paul Zimmerman shapes the voice of Michelman Robinson. He oversees the firm’s communications and PR efforts, as well as brand strategy across channels and touchpoints, ensuring consistency in tone, messaging, and visual identity.

Through written content, media outreach, social media, internal initiatives, and thought leadership, Paul amplifies MR’s public profile and showcases its most prominent attorneys. He also manages the firm’s PR and branding agencies, leads video production efforts, and maintains strong relationships with national media and key industry publications. Additionally, he guides MR’s digital presence, aligning earned, owned, and paid media strategies while advancing SEO and audience engagement.

Paul’s career spans law, marketing, and storytelling. He previously served as Creative Director for an innovation firm, where he led messaging and content strategy for a wide range of clients, including Fortune 500 companies. He was also a speechwriter for CEOs and dignitaries, including former First Lady Michelle Obama. His writing—known for its clarity and resonance—has appeared in major media and across diverse platforms.

Earlier in his career, Paul practiced business and entertainment law at leading Los Angeles firms and spent a decade teaching legal writing at USC Gould School of Law.